Happier Outdoors
Nature-wellness & outdoor content site. Built with Ashley.
Twenty-two years building things online — four content-site exits, a portfolio of outdoor, running, and slow-travel brands, and a stubborn belief that the long game wins. I build the systems; my wife Ashley and I run the brands together.

I’m a builder. I take an idea, wire up the site, the SEO, and the content system, and see how far a small team can carry it.
Before the internet, there was the Navy — four years as an aviation electronics technician on helicopters, signing off on safety of flight. Then a decade coaching endurance athletes, back when online coaching was still a new idea.
Since 2015 Ashley and I have built and sold four niche content sites, learned WordPress inside-out, then taught ourselves Astro and Cloudflare Workers to rebuild everything faster. For the past six years we’ve lived as digital nomads across the US, Europe, and the UK — about two and a half years of it based in Germany, France, Italy, Scotland, and England — funding it on the road and building the whole time.
Today we run a portfolio of brands under Mindful Roamers LLC: outdoor wellness, running, slow travel, and the tools that feed them. Introvert, endurance runner, incurable builder. Still shipping.
Off the clock, Ashley and I volunteer web and email-marketing help to the Yavapai Trails Association — a small way to give back to the local trails we run almost every day.

Helicopter avionics technician and plane captain, signing off on safety of flight.
Coached for one of the first online endurance-coaching companies — triathletes, cyclists, and runners for nearly a decade.
Helped run a national handcycling race series and major cycling fundraising events for a Colorado nonprofit.
HelloTrail, Hawaiianly, Puplore, and CountrySilo — built, grown, and exited with Ashley.
Rebuilding on Astro + Cloudflare and running a portfolio of outdoor, running, and slow-travel brands under Mindful Roamers LLC.
Almost all of these Ashley and I build together. Author bylines and founder credit across the sites point back here — one entity home, many brands.
Nature-wellness & outdoor content site. Built with Ashley.
Slow-travel guides for Europe & the UK, written from extended stays.
Running-club directory — 230+ clubs across the US.
Zen & Japanese-inspired running practices. Ashley’s in it too.
Digital-marketing studio. Ashley leads; I handle delivery.
Personal-growth writing — my personal voice.

The best place to reach me is LinkedIn.

Ashley and I build everything together. See her work at ashleytepen.com.