Creatively Grown
Practical growth and efficiency work for small organizations: planning, automation, and systems their teams use.
I help small organizations find the repetitive work eating up their week and replace it with simple systems their people actually use. Along the way I've served in the Navy, coached endurance athletes online, organized adaptive sports events, built and sold websites, and spent six years living slowly across the US and Europe.

I help small teams figure out which busywork is worth fixing, then put practical systems in place to fix it. That often involves AI tools, used where they save real time for the people doing the work.
I'm a Navy veteran with a bachelor's in exercise science and a master's in sports management. I coached triathletes, cyclists, and runners online for about ten years, starting in 2003 when online coaching was still new, and later worked in adaptive sports, including helping run a national handcycling race series.
Everything I know about building online is self-taught. Ashley and I built and sold four content sites between 2019 and 2023. Today we run a set of outdoor, running, and slow-travel sites under Mindful Roamers LLC, and I build systems for organizations and small businesses, from a trail-reporting app for a nonprofit to a business operating system for a plumbing company.
We also spent six years living slowly across the US and Europe, with extended stays in Germany, France, Italy, Scotland, and England. Outside work, I'm a longtime endurance runner who prefers trails, quiet places, and small teams.
Ashley and I also volunteer web and email marketing help for the Yavapai Trails Association, which supports many of the local trails we use. That's where Trail Watch came from.
I work with small organizations, including outdoor and endurance businesses, nonprofits, and local service companies, to cut repetitive work and improve how they communicate with customers and members.
That usually starts with a short planning engagement: what's eating the most time, what's worth fixing first, and a realistic 90-day plan. From there, I build the improvements and hand them over so the team can run them.
I'm also putting together a hands-on workshop for groups, built on the same process. Attendees map one real task from their own week, decide what's worth improving, and leave with a 30-day plan. No coding required. If you run an event or an association and want to talk about it, reach me on LinkedIn.

Served in the U.S. Navy before returning to college for exercise science.
Coached triathletes, cyclists, and runners for one of the first online endurance coaching companies.
Interned with the International Paralympic Committee in Bonn, Germany, including planning work for the London 2012 Paralympic Games. Later helped run a national handcycling race series and cycling fundraisers for a Colorado nonprofit.
Built and ran a virtual summit on my own, before ready-made summit tools existed: the site, video delivery, email, and the Facebook ads that filled it.
Ashley and I built, grew, and sold HelloTrail, Hawaiianly, Puplore, and CountrySilo.
Rebuilt our sites on Astro and Cloudflare, built Trail Watch for the Yavapai Trails Association, and built a business operating system for a Metro Atlanta plumbing company.
Our consulting business, plus the sites we've built and run ourselves.
Practical growth and efficiency work for small organizations: planning, automation, and systems their teams use.
Running clubs and more than 11,000 races across the US, with race emails tailored to where each subscriber lives.
Nature for mental health, plus calm-first guides to all 63 US national parks.
Slow-travel guides to Europe and the UK, based on our own extended stays.
A directory of more than 15,000 yoga and pilates studios across the US.
A nationwide directory of cycling events and bike shops.
Running informed by Zen and Japanese practices.
Ancient wisdom for a modern mind, from Stoic and samurai philosophy.

The best place to reach me, for projects or speaking, is LinkedIn.

My wife, Ashley, is also my business partner. Learn more about her at ashleytepen.com.